At a glance
- Client: A global web-data and data-collection platform already selling to companies in Indonesia
- Sector: B2B technology / web data
- Region: Indonesia and Singapore
- Service: B2B marketing plan and lead generation
The challenge
The client sells public web-data collection tools to companies that use data for market research, pricing and competitor analysis. It already had some Indonesian customers but wanted to grow in Indonesia and Singapore without a local sales team. It needed a practical plan for the last quarter of 2025, ad material that worked in both markets, and someone on the ground to find and warm up the right decision-makers so its regional sales lead could take meetings.
What we did
- Built a Q4 plan for Singapore and Indonesia covering thought-leader collaborations, event participation, media partners, a budget sheet and a week-by-week calendar from October to December 2025.
- Proposed expert collaborations by market: LinkedIn content with data-governance voices in Singapore and YouTube content with developer educators in Indonesia.
- Prepared geo-focused Google and LinkedIn ad sheets, including a search keyword list translated into Bahasa Indonesia.
- Wrote 12-week ad rollout plans for each market in two versions, moderate and ambitious, with weekly tasks and click-through targets.
- Built a lead database of Indonesian companies in e-commerce, travel, retail, finance and AI, with business-development and marketing contacts for each.
- Ran outreach from two LinkedIn accounts plus email, WhatsApp and cold calls, using scripts in Bahasa Indonesia, and booked calls for the client's regional sales lead.
- Reported weekly on leads added, connection requests, offer messages, responses and next steps.
Topics covered
- Thought-leader and influencer options per market
- Events, conferences and media partners in Jakarta and Singapore
- Q4 budget and calendar
- Google search and LinkedIn ad structure, keywords and targets
- LinkedIn, email and WhatsApp outreach in Bahasa Indonesia
- Weekly pipeline reporting
What we delivered
We delivered a Q4 plan workbook for both markets, geo-focused ad sheets, two 12-week ad rollout plans, a lead-generation database with outreach scripts, and weekly progress slides for November and December 2025.
Q4 plan (Singapore and Indonesia)
Google Sheets · Several tabs
- October to December activity calendar
- Thought-leader and influencer shortlist with proposed formats
- Event and media partner list
- Budget planning for Q4
Ad rollout plans
Word documents · One per market
- Moderate and ambitious 12-week plans
- Google search and LinkedIn ad formats per phase
- Retargeting and A/B test schedule
- Click-through and creative-refresh targets
Geo-focused ad sheets
Excel · One per market
- LinkedIn and Google Demand Gen ad templates
- Search keywords in English with Bahasa Indonesia translations
Lead generation database and weekly reports
Google Sheets and Slides · 8 weekly updates
- Target companies with business-development and marketing contacts
- Outreach status per contact
- Email, LinkedIn and WhatsApp scripts in Bahasa Indonesia
- Weekly counts of leads, requests and follow-ups
- Responses, rejections and meetings booked
What we found
- Across the first six weekly reports (November to mid-December 2025) we added 615 new leads to the database, between 53 and 150 per week.
- Outreach in Bahasa Indonesia, combined with cold calls for prospects who did not reply on LinkedIn, moved prospects to calls with the client's sales lead.
- By late December one prospect had moved to a free trial, and first meetings with several large Indonesian companies, including banks and a listed property group, were set for January.
- Prospects who declined usually said they had no current need or that the service overlapped with tools they already used; we followed up to ask for reasons.
In numbers
- 615 new Indonesian leads added in six weeks (our weekly reports, November to December 2025)
- Two LinkedIn accounts used for connection requests and offer messages
Key takeaway
A foreign B2B tech firm can build an Indonesian pipeline without local staff, but it needs local-language outreach and phone follow-up, not LinkedIn alone.