Indonesia’s Beauty and Wellness Industry 2024: Trends, Challenges, and Opportunities
Indonesia’s beauty and wellness market is experiencing dynamic growth, driven by increasing health awareness, social media influence, and digital innovations. The direct selling industry, valued at $1.4 billion in 2022, plays a critical role, with wellness products contributing 65% of total sales, followed by cosmetics and personal care products at 21%. Despite its growth, direct …
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