Patients have not lost faith in medical expertise. The problem is access: questions continue long after an appointment ends, while credible, condition-specific answers are rarely available on demand.
People are already searching for answers to health questions beyond the consultation room. The opportunity is not to create demand, but to make credible expertise easier to find, understand and act on when those questions arise.
DrTalks is one example of how expert-led health information can meet people in the formats and channels they already use. If you’re comparing similar platforms, see Where to Find Health Answers You Can Actually Trust in 2026 for the best expert-led health education platforms.
DrTalks By The Numbers
| 1M | average video views per month |
| 2M+ | new health-consumer leads generated annually |
| 1,000+ | health and wellness experts in the DrTalks network |
Who Is Searching
The people driving this demand are rarely browsing casually. They may be newly diagnosed patients or relatives looking for answers on someone else’s behalf. Many continue their search late at night because their appointment ended before all their questions were answered.
McKinsey has found that roughly half of US consumers now treat wellness as a day-to-day priority, and that existing products and services fall short of what they want. Their questions are specific: what a treatment involves, what the side effects are, what has worked for people like them.
Attention Without Authority
That demand has been met by whoever publishes fastest. Doctors have moved onto social platforms in growing numbers, but reach there rewards frequency and format, not credentials. Glamour has reported that established physicians are frequently overshadowed by influencers repeating material from a single class in their training.
The result is an inversion. The most trusted voices in medicine hold the smallest share of the audience’s attention.
Closing the Gap
The correction is structural rather than promotional. Long-form interviews with named specialists make expert answers easier to find through regular publishing and searchable transcripts. DrTalks is built this way, with more than 1,000 experts across 100+ conditions, and functions as a distribution for expertise that would otherwise stay inside a 15-minute appointment.
Riset Prima Asia Strategic Approach
Riset Prima Asia works on exactly this kind of problem: demand that is visible in the data, with no obvious route to capturing it. The work repositioned DrTalks from a health-content library into a scalable expert-access and lead-generation platform.
Explore our research, insights and case studies, or talk to us about the market you are trying to enter.
